siteMpower Effectively Integrates Search Engine Optimization with Web Site Content Management Walking Stick Communications Includes SEO Capabilities with Its Powerful CMS Tool August 11, 2004 (Cuyahoga Falls, Ohio): In the world of web site development, “content management” and “search engine friendliness” do not often fall in the same sentence. You can have one, but not the other. That is until now. siteMpower, a proprietary web site Content Management System  (CMS) from Walking Stick Communications, has effectively integrated the two concepts. Web sites developed with a CMS have always struggled when it comes to search engines for several reasons. Walking Stick Communications has integrated various elements that allow siteMpower clients to effectively optimize their site. “There’s no one single solution,” explained Matt White, Vice President Client Fulfillment at Cuyahoga Falls-based Walking Stick. “With siteMpower, we provide our users with several effective ways to address the needs of search engines, while maintaining our best practices and ethical standards.” Partnering with Intrapromote (www.intrapromote.com), one of the world’s premier search engine marketing firms and “Search agency of record for the world’s biggest brands,” Walking Stick evaluated the various algorithms search engines use to provide results to their users, each of which is slightly different. And in doing so was able to develop siteMpower as more than just another web content management system, but as a comprehensive and innovative tool that ultimately provides results for its clients. “It’s not magic,” said White. “siteMpower won’t optimize the site for you. We still work very closely with our clients to write effectively optimized content for the site and help them implement systems to ensure future search engine success as well.” Search Engine Optimization (SEO) involves a process of research, text optimization for targeted keywords and phrases, site submission, and ongoing monitoring, reporting and modifying. With siteMpower though, as opposed to most other CMS tools, the client is able to take all this information and apply it throughout the site, as they add new pages and change existing ones. Walking Stick Communications is a web development and online marketing firm based in Cuyahoga Falls, Ohio. Established in 1997, Walking Stick has developed online solutions for such clients as Ohio Ballet, Scorchers Restaurants, Marc’s Grocery Stores, Dover Lake Water Park, Strickland’s Ice Cream, Applied Industrial Technologies and Ohio Valley College. Walking Stick is located at 414 Portage Trail, Cuyahoga Falls, Ohio 44221. For more information, visit www.walking-stick.com or call 330.923.7708 or 866.340.8179.